Swift7 / Our Work / Elland Road Roofing

Case Study

Elland Road Roofing.

They had a site. It just wasn't doing anything. A basic page that looked outdated and wasn't generating a single lead. Here's what happened when we rebuilt it in 7 days.

Elland Road RoofingRoofing contractor, Yorkshire
Static siteType
7 daysTime to launch
Client websiteLive project
Elland Road Roofing website screenshot — built by Swift7
+35%
More leads per week within weeks of launch
7
Days from brief to live site
£250
Fixed price, everything included

Overview

A website that exists isn't the same as one that works.

The situation

Elland Road Roofing already had a website — but it was basic, outdated, and wasn't bringing in a single enquiry. Potential customers would find it, take one look, and go to a competitor.

A bad site can be worse than no site at all. It signals to customers that the business isn't professional or active.

What needed to happen

A complete rebuild — new design, new copy, proper local SEO — built to rank for the searches that matter to a Yorkshire roofing business and convert those visitors into quote requests.

A fast static build, so the site loads quickly, keeps maintenance light, and gives customers a clear route to request a quote.

What Was Built

A site built to rank
and convert.

A fast static site with a full local SEO setup targeting Yorkshire roofing search terms.

01

Local SEO Optimisation

Pages written and structured to rank for local roofing search terms across Yorkshire — putting the business in front of customers actively searching.

02

Quote Request Forms

Clear, conversion-focused forms on every key page — making it as easy as possible for a potential customer to get in touch.

03

Low-maintenance build

Built as a lightweight static site so the business gets speed, stability and fewer moving parts.

04

Service Pages

Individual pages for each roofing service — flat roofs, repairs, new builds — each targeting specific search queries.

05

Google Business Profile

Set up and optimised alongside the site launch — driving map pack visibility for local searches.

06

Professional Copy

All content written by Swift7 — trade-specific language that builds trust without the fluff.

The Result

+35%

35% more leads per week within weeks of the new site going live. That's what happens when a website is actually built to convert — not just look decent.

Get the same for your business →

Ready?

Your site.
Live in 7 days.

£250 one-time fee. No hidden costs. No waiting around.

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